Thursday, June 7, 2012

HATCH


HATCH
Shop 55 Carillion City, Hay Street Level, Perth W.A
08 9226 0209

Hatch is a store that just opened in Carillion City arcade in Perth just last year.  It is run in conjunction with the Perth Fashion Festival to promote up and coming W.A. labels.  It’s a great store that celebrates Western Australian talent.  It is amazing to witness such a variety of design that is produced right here in Perth.  It can be very challenging to find a store that is willing to take the risk of taking on a very young label.  Hatch provides a nest to nurture young labels and give them an outlet to display their talent.  I am very proud to be part of Hatch.  The shop has a contemporary feel, with pale floor and bright lighting.  If you look closely they have antique elements such as the old telephone which provides an interesting contrast.

What do they stock?
It has a great range from casual wear to resort wear to formal wear.  They also have accessories and some artwork as well.  It has a great energy when entering the store and it is probably due to the overwhelming passion that is being exerted from the works by young designers.  Chelsey Wayte is the director behind Hatch and her amazing styling skills is evident every time I walk past the store and see their window display.  Chelsey has been very supportive from the very beginning, giving me lots of advice and I am really grateful. 


This is Paris who works there.  We used to work together few years ago and it was such a surprise to see her!  The display is: Alina dress on the left and Violett shirt and Shadow skirt on the right.



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